He seems to really get it.


Editor’s note: Andy Rachleff is President and CEO of Wealthfront, an SEC-registered online financial advisor. Prior to Wealthfront, Andy co-founded and was general partner of Benchmark Capital. Follow him on Twitter @arachleff.

Entrepreneurs in Silicon Valley love to talk about disruption, though few know what it really means. They mistake better products for disruptive ones. Silicon Valley was built on a culture of designing products that are “better, cheaper, faster,” but that does not mean they are disruptive.

I mistook better, cheaper, faster for disruptive when I became an entrepreneur. This was after I had spent years thinking about disruption as a venture capitalist, and even structured a Stanford Graduate School of Business class around Clay Christensen’s book, The Innovator’s Dilemma.
Christensen, a Harvard Business School professor, defined “disruption” in The Innovator’s Dilemma. In short, a disruptive product addresses a market that previously couldn’t be…

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